Hello Dan, i read your question and just registered in the forum so i can answer you.
I’m Pablo Guerra, business developer director at Luxtag. I will try to answer you with the best information possible and trying not to sound too biased
In Luxtag we aim to protect the authenticity of the items and track their history using a blockchain powered solution. Our focus, what we are talking everyday at the office, in our chat, in our events and boards, is always the product, the manufacturer, the item, the client, the distributor. We truly believe on bringing the great flexibility of NEM into everyday lives, and protect the history of the most special items that you can own.
We understand this idea of “putting certificates in the blockchain” is not original or unique. Several projects have born in the last two years, like this Vechain or Waltonchain, for example. I’m not an expert on those projects, as my lifetime background is in collectibles, luxury items and authentication, but two things that made me choose Luxtag (amongst many others, they are the best people around!) were this:
1- Vechain and Waltonchain focus.- They focus on crappy tokens! When you read about them, or check their website, medium, reddit, etc etc. there is an spam of ICO announcements, propietary blockchains, mining, splits, incentive schemes, Proof-Of-Whatever, Exchange Listings…Price here, price there, billions of tokens released, premines … It feels like the utility of their project is just an excuse to raise some Millions USD. Do you think that Art dealers, watch collectors, warehouse operators, luxury retailers will install a waltonchain wallet? will buy VeChainTokens on Coinbase? All to sell a bottle of wine? Thats not going to happen.
2- Their technology .- One of the things i’m more proud of NEM is the flawless record of never been hacked. There is a really small club out there, and we share table with Bitcoin. I know the NEM ecosystem, and their goals and how they are moving forward in a responsible, professional way. I know the basic NEM properties, and i’ve been unable to find them in other blockchain. Hundreds of nodes around the world protect our data. When i look to those newly created blockchains, one started as a crappy ERC20 token, then ported (again with a token scheme, always centered in the economics!), with (schemes again) a complex Masternode-multilevel system validators, with made-up new (and untested!) Proof-Of-I-Don’t-Know algorythms for validation… Eww. No thanks.
So, this was basically the long answer, sorry for the brick
The TDLR to your question is: Of course we can, can they compete with this NEM powered company? Because we are already delivering, and this is just the beginning!