What are the numbers, both planned and actual, for the following items?
When do you need to be #1 on google?
How long do you spend on SEO for that?
When do you need to launch your website considering the SEO period?
What is the purpose and target of the website you are launching?
(Details. Not in the abstract, like “for branding purposes.”)
Do you think your branding is currently on track? Or is it not going well?
If things are not going well, what do you need to do now?