In general, the proposal looks good. In general, I like the “focus on driving mass adoption of NEM technology.” More specifically though, and granted I’m not sure how all parties work together and how realistic this point of view is, I find that some of the projects (in general, not NEM Labs per se) showcased as an example of success don’t mention NEM in their (PoC) products, apps or websites to the end user.
I would like to see some guidelines that anything sponsored by community funds needs to prominently show NEM branding/logos with a backlink, or something like “Funded by NEM” similar to those “Funded by” or “Co-funded by the European Union” signs you see at buildings and structures throughout Europe. Perhaps teams that seek consulting can be incentivized to do this. If the partner program needs funding, I assume there is a benefit to its partners, and they can return the favor by more prominently showing the NEM logo as a badge of honor.
After all, this is a very important part of marketing. Again, not sure if this is exactly the right place, but I would feel better if some clever words and intentions were said about marketing plans separate from a single line in the budget summary. Brand awareness - beyond awareness for the developers that don’t mention technologies used in their customer facing end-product - is very much in the communities’ interest.
PS - I did this twice now: When I google NEM Labs I end up here. Anyone else had this problem?