Brifs.co Proposal | Unlocking the $160 Billion Gift Card Market

I love that idea! IWe’d be thrilled to give back to NEM and the best charitable causes as decided by the community. This sort of thing is what makes NEM such a fantastic Community and you can count us in.

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When will vote start?

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Very soon. We’re just holding out for a bit of good news from the NEM organization, then it’s all systems go. Fingers crossed it’ll be before the end of the week

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Great project, to which I contribute with great pleasure! A motivating team.

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@OwlCrypto @xemnewbie @rigel @OwlCrypto @park @Daniel-Mobi @AndriusB

Just wanted to ping you all to LYK that we have made it official and our proposal is now live!

Thank you for your patience while we made sure all the other factors were aligned.


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Hi, I would like to congratulate the Brifs team for all the milestones you achieved so far. Your proposal looks pretty solid and well researched, and it should find its niche quite well after launch.

I only have one concern however, which doesn’t really relate to the crypto sphere, but rather anything outside of it. This doesn’t address the potential of this project, but rather the uneducated people on the outside.
I imagine most people who have unwanted gift cards don’t know much (if anything) about crypto or blockchains, let alone all the convoluted processes of getting coins, trading them, using them, etc. How would Joe who doesn’t know anything about crypto but has a $5 amazon gift card figure out how to use your platform. Is that $5 gift card even worth bothering for at that at that point?

Again, I think that for the people who are literate with blockchains, this is a good project with a new idea. But for the rest, vast majority, this won’t help much. Things will probably change in the future when mass adoption sets in and if you already have your project out by then, that will give you the advantage. I don’t see that happening anytime soon though.

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@nervozaur!

Thank you so much for expressing your support and for bringing up the “Joe gap” that crypto, and therefore brifs.co, needs to overcome.

The team and I have thought about this quite a lot, and for us, crypto’s mass adoption has 2 points of friction in a broad sense: Behavior Change and UI/UX.

These ideas are deep and nuanced and as such merit their own discussion. Here’s a link where I do a deep dive on Behavior Change and UI/UX called How brifs.co and Crypto Can Achieve Mass Adoption.

Cheers,
Charlie

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Quick update in the milestones and budget. I have changed them based on your advice.

Special thanks for that feedback!

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Hi Charlie,

Amazing work on delivering the proposal! Obviously we have been tracking brifs.co for a while now and love the project!

Can’t wait to see where this goes, all the best mate.

Dan

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Thank you Dan! We’re super pumped for Mobi as well!

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Same here…initially I thought it was a project similae to another. Took me quite some reading to see that it is something different.

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This is an incredible concept. I for one know have at least one gift card in my wallet that i doubt i will ever use which will just turn into wasted funds.

Being able to convert this into something useful for me is awesome and I really hope this is successful!

Keep at it @Charlie_Muir and the team, you’ve got a great concept and definitely seem to be on the right track.

Thanks,
The Mobi Team

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Many thanks @Anthony_Mobi!

We’re super enthusiastic about Mobi, as well -> fewer cars + fewer pollution = lives saved = no brainer.

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Thank you @Vankix14

brifs.co Project Update | 2018-06-14

brifs.co Between Two Updates

$5,000 USD prize pool

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brifs.co’s Community Bounty Program is now live with $5,000 in BRIF mosaics to be given away to participants. Getting onboard, simply by joining our telegram is worth about $80, at the time writing. Don’t miss out; register now with this link.

brifs.co NCF Voting

The voting period for brifs.co’s proposal for the NEM Community Fund (NCF) begins 2018-06-18 and runs until 2018-06-25. Here’s where you can find the voting addresses on the 18th

NCF Proposal

In case you missed it, our NCF proposal officially went live on June 8th. Here is where you can find it
on the NEM Forum.

Focal Shift

In our last Community Update we discussed our long term fundraising strategy, which is mainly to develop and distribute content for the broader blockchain audience. These efforts revolved around creating a following for our Medium publication, but we have decided to narrow our focus to be more NEM-centric, instead. We did this by shifting content distribution from Medium to the NEM Forum, Telegram, and NEM’s Japanese Twitter audience.

Making Progress

Tons of forward momentum has been gained in our efforts towards securing NCF funding. We have received unequivocal support from practically everyone to whom we have spoken, including many of the most recognizable names in NEM. We are really grateful to be able to put our passion into our project and to see it embraced by the NEM community.

That support will go a long way, not only through voting, but afterwards, as we get further along on our roadmap.

Speaking of our roadmap, we are not waiting for the NCF voting to start. We are getting a jump start on our project milestones. We have completed animated user flows, which give a good sense of our UI/UX. Also, we have begun backend integration of Amazon, iTunes, Apple (store), & Starbucks, which means we will be able to support those gift cards in the coming weeks.


View from a Wider Lense

Rocky Market

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The market has been taking a thrashing this week, with XEM dipping below $0.19 on some exchanges Wednesday. That is its lowest price since November of 2017.

This is a perdictable reaction following a hysterical bull run; particularly in light of the alleged manipulation that is believed to have occured.

Bear markets can be emotionally hard on anyone, but the fundamentals of blockchain and NEM have not changed. It has been said countless times that NEM wins because of its tech, but this tech only wins, if NEM’s successful dApps deploy it.

Fighting the Bear

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Agonizing over the current price and obsessing about When $5? is a strategy of hope. Hope is not a realistic strategy. If you truly believe in NEM and want to make an impact; you can.

Get involved in NEM projects. Spend the time reviewing proposals. If you see something that you like, or don’t like; then say something. If something doesn’t make sense, or seems like a bad idea; ask questions.

Here are some NEM projects that you look into right now:
SernezPeer-to-peer Student loans with no middleman
MobiRide Sharing for Commuters
RocketShoes Blockchain powered digital asset platform for the future of education and work
Our project: brifs.coGift card marketplace seeking to bring mass adoption of the NEM blockchain in the US


In Our Headlights

Rocking the Vote.

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We are putting everything we’ve got into our NCF proposal and voter awareness initiatives. We take short breaks, every so often to work on product, but for the most part, it is all about the vote for the next few weeks.

Once voting has concluded on June 25th, our days will return to normal, as we redouble our efforts on building product. In our next community update, you can expect to hear about all of the milestones we have begun checking off from the project proposal, as well as the voting results and what we have learned along the way.

Thank you all again for all the support and wish us luck!

All the best,
The brifs.co Team

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Only 3 more days till voting starts! Let’s all make sure we start voting as soon as it’s released. It’s very important to have projects such as brifs.co as it helps create real world uses for NEM!

An excellent team backing the project! Wishing you all the best of luck and if there is anything the Mobi team can do to help please let us know

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Thank you Daniel!

We feel equally as excited about Mobi and offer the same help in kind.

Cheers, mate!

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The voting for this Project Proposal is now open. You may cast your votes now.

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A big Yes from me!

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I would like to appreciate your involvement in this topic, this is a really interesting project . Personally, I myself have tried to receive gift cards I never got redeemed and it is a shame.

What I feel is missing in your description of the project (in fact, it is a general thing in the suggestions put forward here) is a description of the challenges and risks associated with achieving your milestones. As a member of the NEM community and potential “investor”, I would like to know if the team knows its limitations, what potential treats are there, and what competitors are found in this huge gift card market.

/aenima

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