From its very first announcement post in 2014, NEM’s founding values have been:
“Financial Freedom, Decentralization, Equality of Opportunity”
My interpretation of NEM’s founding values is:
• Financial Freedom - This means financial success for our supporters, partners, and the sustainability of the Foundation.
• Decentralization - This means transparency. This means moving towards an organization based on rules, not politics, and negotiation.
• Equality of Opportunity - This means there is a place for everyone who wants to join and contribute. This means fairness and objectivity in how we operate, how we measure success, and how we reward success.
I also disagree that NEM is a “community-oriented cryptocurrency.” NEM is a blockchain technology platform that has a cryptocurrency component, but NEM should not be thought of as just a “cryptocurrency.”
As for Catapult, there is discontinuation between NIS1 and Catapult. The Brand Steering Committee was asked to explore options around creating a new brand for Catapult, so that is what we’ve done. After months of research and exploration, this is our perspective.
Catapult’s brand ambition is to be the trusted value transfer network for business.
At Catapult, we believe that the next evolution of business will about fair value
exchange. The ability to ascribe value to anything that individuals or organizations own – and
exchange it fairly – will create a level playing field that removes barriers to entry and
allows full participation in markets and business. We want Catapult technology to be at the heart of this new movement, allowing everyone to digitize their assets, exchange them, and create real value.
Catapult Core Belief
Everyone is valued, and everything has value. We believe that everyone originates and creates.
At Catapult, we recognize that all businesses, organizations, individuals, and communities have value and that too often, that value is exploited or unrealized. Our technology will enable everyone to create possibilities and realize value, whatever that is and however they choose.
NEM began as the New Economic Movement and now, with Catapult we want to create the New Value Model.
The core idea is that Together, Everything is Possible. With Catapult you can create value; however you define it. We believe that our technology can be the platform to make possibilities real by reducing the cost of trust and enabling the creation, exchange, and protection of ideas, innovation, and value.
The philosophy for Catapult is: Openness
Openness describes our approach to business and business interactions, the developer community, and open source as well as the technology features and benefits in Catapult. With Catapult, you can realize possibilities, and create value; however you define it. We make it easy to work with, so anyone can participate and build with Catapult.
Openness & collaboration through Security
Openness can only be achieved by establishing a robust, secure framework at its core that enables, encourages, verifies, and protects data and the creation and exchange of value within and between businesses, organizations & individuals. Security underpins openness, which creates a possibility and ultimately enables the creation of business value.
Powering possibility, creating value. We provide the means to digitize your assets, to exchange and protect them, to create real value. With Catapult everyone and everything can now be valued through tokens, making a level playing field where everyone can participate in value creation.
Our Territory and Brand Strategy
Our ambition: To be the trusted value transfer network for business
Our belief: Everyone is valued and everything has value
Our idea: Possibility
Our expression: Together, Everything is Possible
Our philosophy: Openness & Collaboration through Security
Our proposition: Powering possibility, creating value
What we do: Technology, tools, inspiration & support
Our audience: The value builders
Our personality: Open, Intelligent, Connected, Vibrant, Optimistic
We will go more into detail on this in the next update but based on the feedback I see in this post, I think it’s important to share the thinking around the Catapult brand.
Sidenote #1: Due to trademark issues, it cannot be named Catapult.
Sidenote #2: It’s worth emphasizing that I’m proud of NEM and believe both Catapult and NEM can be supported with a strong ecosystem. I’ve seen some feedback that I “don’t care” about NEM. I am an empathetic leader who is a strong collaborator by nature. I am also analytical and look at facts and situations. The data compiled by the Brand Steering Committee and agency indicates that Catapult has the best chance of success as a new brand and therefore on behalf of the Brand Steering Committee, I volunteered to be the one to share information to the wider community as this aligns with my nature.