I am very grateful for your comment, as you know we have had to rebuild the Foundation from scratch, we started the work on January 1, we only have a little more than 100 days, and we have done a lot. We will be sharing more of our work. Currently, we have designed each of the verticals that we propose in our financing proposal.
Now, I want to talk about the vertical that is under my responsibility on this side of the world, North America, Central America and South America - which is Business Development. This is part of the efforts from the Transformation team which was formed. We are ready to go live with all the generated plan, some of the manuals, guides and procedures generated for this vertical are:
-Vertical BD KPIs
-Target Market - Development Process
-Customer Data Security Protocol
-Customer Development Process
-Build out different veritcals to map to parnters
-Customer path methodology
-New Markets Strategy
-MoU Transformation Plan
-NF Advisory Program
-B2B Sales funnels calculation
-Others are coming
When we build a business plan, each process must be very well documented, it is the same when we build a building, we must establish a solid foundation, which allows that building to be maintained over time. All these documents are part of the documentation and we will be sharing some of these documents to the community.
This is precisely what we have done, we have established the foundations of this great building, and from May-June we will begin to see many of the proposed plans and strategies underway.
You must not forget that the results of last year were measured more in marketing than it was difficult to establish an ROI, this year we have followed the request of the community to focus on Catapult and be product-focused and revenue-driven. This is a- list some of the most notable:
-Release the Catapult Roadmap
-Reduce sponsoring events and travel
-Limit sponsored alliances and partnerships unless strategic
-Add more transparency to our resource allocation (we will share details on this soon)
-Much more solid governance
Everything is in full development, we have done a lot in just 100 days of work, there have been many changes and still we are moving forward.
I wish you a happy Easter