I am a new user to NEM and have been working to use the technology and setup my own supernodes.
I thought I would take a moment to provide some of my observations as a new user since I have "fresh eyes" and come from a DASH background (who I think objectively is NEM's greatest competition). So here is my 1 XEM (get it since 1 XEM is currently 2 cents ). Please correct me if any of these points are off.
1) Nem's technology is arguably the best available. Also, the tutorials section is very very good in my opinion.
2) Nem's Default transaction time is BLAZING fast. I was shocked to see how quickly funds appeared in my wallet from the exchange (10 seconds I think) without the need for a special send method like Instant Send" on Dash. However, NEM does a very poor job of advertising the fact that it has the fastest default transaction time available.
3) Nem should consider a simple graphic showing NEM on the left and ALL the technologies it displaces on the right.
This will drive home the true depth of NEM's capabilities for new users. I saw 1 post comparing NEM to Factom but in fact you could have shown how it displaces or compares to Factom, Counterparty, OMNI, Bitcoin, Dash probably others.
4) From my understanding NEM's 2 -tier architecture makes it possible TODAY for developers to easily incorporate NEM payments into their sites with just a few snippets of code. This is one of the major objectives of DASH evolution and NEM already has it. Although DASH evolution also has the objective of a less "crypto-like" user experience by having users work with regular account names instead of a long string of symbols.
5) Masternodes vs Supernodes. I think DASH got it right here. I know NEM has a foundation to support development. However with DASH's governance and 10% of ongoing funds going to developers DASH has already essentially created an organic economy. NEM is relying on the foundation to essentially jump start one start one. In addition I think the return from Masternodes is higher 8-10% vs 5%. Return needs to be relative to risk and crypto is already a very high risk investment as no one knows if any of these technologies will last 10 years. For that risk the return needs to be equity like, not bond like.
6) NEM's Wallet Install page is confusing. NEM should be the easiest wallet to get started with because the nanowallet runs anywhere, requires no blockchain download and has ultra-fast transaction times. But the install page doesn't specify this fact. Instead I really had to download all windows versions (NanoWallet, Standalone, Windows Installer) to figure out what I was supposed to use. This creates a learning curve and overhead limiting new adopters.
7)I recommend having the "Wallet Install Page" with the NanoWallet link ONLY. This page should also highlight the fact that NEM is the quickest/easiest crypto to use because it requires no initial blockchain download, can be run anywhere and benefits from such fast transaction times. At the bottom of the Wallet Install Page (or on an Advanced wallet page) have a link for "Advanced Wallet for supernode operators and advanced users" that leads to the standalone version. Get rid of the deprecated versions or hide them on Github somewhere.
These are just some observations. I am a MasterNode Operator for Dash and PIVX as well because I like projects that produce income. So I have nothing against DASH and I hope both projects succeed. I think NEM is a great project and it's back end technology is top notch, but this is a competitive space and to end users Interface (not backend) is the system.