NEM Appoints NIKKEI SANGYO KOKOKUSHA for marketing support in Japan and commits to FIN/SUM 2021 participation
NEM is delighted to announce that Nikkei Sangyo Kokokusha, part of the Nikkei Group, will work with NEM in Japan to build the NEM brand and support the launch of Symbol.
The focus is on building awareness and understanding of NEM and Symbol amongst enterprise audiences in Japan in 2021 as NEM looks to drive mainstream enterprise adoption of blockchain around the world.
Nikkei Sangyo Kokokusha were selected following a rigorous pitch process that was overseen by NEM’s Japanese Marketing Work Group and that started in November 2020.
Nikkei Sangyo Kokokusha was selected as the team has good experience in tech and B2B marketing and demonstrated a real understanding of NEM’s brand challenges in Japan and how to tackle them from a marketing standpoint. Nikkei Sangyo Kokokusha also showed the flexibility and agility to work with the NEM team at ‘blockchain speed’.
Nikkei Sangyo Kokokusha will provide support across a full range of marketing activity, from digital, PR, events, online and content marketing. The initial focus will be NEM’s participation at the FIN/SUM (finsum.jp) event in March 2021. In addition to a keynote speech from David Shaw, NEM Group CEO, NEM will also host blockchain themed workshops and will sponsor a blockchain-related start up event. More details on the content and how to participate will follow in the next few weeks.
Japan is a very important market for NEM, both historically and in the future, and we will put in place the right team and infrastructure to support driving enterprise adoption of blockchain in Japan.
Appointing Nikkei Sangyo Kokokusha as our marketing partner to help with this task is a major step with a very large and famous brand. We are excited about our participation in FIN/SUM in March and it will kick start our brand building activity in Japan, but it is just the beginning and we have lots of exciting plans in the pipeline.
Nikkei Sangyo Kokokusha