NIS1 & NEM Naming Convention

Announcements NEM Marketing
#190

I respect you but just have no idea what you’re talking about, Nem Core is anonymous of course they are unknown. I expect only reasonable decisions from this direction no influencer measures on twitter. The problem here is that every few months things are decided that are disliked by parts of the community and then prove to be the problem we identified it as. In this case, most were for nem and nem2 and what came out we all know.

Unfortunately, parts of the community can be flattered and taken by the official side, which leads to divisions.

-What is the plan for marketing, roadmap, goals etc.?
-Telegram is a dying medium in Crypto.
-The CTO should not have more tasks, she should focus on her main function. Don’t put all your eggs in one basket again.

The longer everything stays there and becomes less transparent, the more people we will lose, and most of them will be replaced by small time “investors” who don’t really have a long term interest in the project.

We don’t want NIS1 to be forgotten and we want everything to be released under the Nem brand. When Symbol was decided, the official side wanted to forget NIS and make a complete rebrand to distance themselves from it as much as possible. That’s why it was subsequently introduced “from Nem” after we demanded it.

#191

I refer NEM group to NEM core group, they are not anonymous. Only Kristy from NEM group is actively engage with crypto community (not just NEM).

NIS1, or NEM or Symbol isn’t that important now. We should continue with what we have now, instead of changing. Bigger problem is that now we have 2 great but zombie chains, having problem to attract talents to build on them, which is the main responsibility of NEM group, not NEM core dev who has been very awesome.

2 Likes
#192

I guessed this was about NGL, every now and then it gets confusing with NEM Group, NEM Core and NEM Core Devs now belonging to NGL. Thanks again for the explanation.

#193

The premise

  1. The name NEM has no brand value.
  2. NEM and Symbol blockchains are not compatible.
  3. The NEM and Symbol community is divided.
    We need to accept this reality.
4 Likes
#194

How about this: just rename the NEM parent company to Symbol. Keep the NEM/XEM chain as it is and just rename everything as a parent company to Symbol with the Symbol/XYM chain.
That would put the emphasis on the Symbol chain.

Symbol ecosystem

2 Likes
#195

We will end up pulling down both “NIS1” and Symbol, for all these confusion.

#196

Perhaps we need to look at it the way Organic Chemists do. When Chemists speak of a compound, they will always use the generic name. The chemical name is hardly ever used. The brand name is all about presenting a public face and marketing.

I think of NIS1 as the chemistry and magic of chemistry behind the magic of crypto. And, most of us don’t need to know the process or the math that got us here.

That is why I keep presenting it this way: NEM = XEM + XYM

  1. Chemical Name: NIS1
  2. Generic Name: XEM
  3. Brand Name: NEM
#197

agree with all these, aside that NEM brand is not valueless, but I think we are trying to hard to tie XEM and XYM together. For now, there is no relation, no inter-connection between XEM and XYM, except both are build by the same developers.

NEM/XEM should be it is what it is, NEM group need to update the libraries/dependencies to close those vulnerabilities, and continue to be maintained and driven by community interest. We have limited resource, and should focus on XYM, which has been developed for the past 3 years.

1 Like
#198

NEM had to explain since day 1 that SYMBOL is the evolution of XEM (And the future of NEM).

I dont know why you had to say that “they are differents but both usefull etc…”

NO, SYMBOL is the EVOLUTION of XEM. There is a new token only cause it was impossible to update XEM but it was born to be better. Like ETH2.0.

When we were still speaking about catapult, the team was saying that “Catapult will be faster and better than the current XEM”, witch is normal.

When Ethereum release ETH 2.0 (A great name for an update btw), they will explain that ETH2.0 is now the main token of Ethereum and they will only focus on it.

But not you. You are still sharing videos saying that the future of XEM is as bright as the future of XYM etc…

Its like if Sony release the new playstation and say “The current PS5 is as good as the new PS6, you can choose to buy the one you like :)”

How to you want people to understand anything ? Even for the tokens they dont understand witch one is the best one (in term of technology).

To sum-up:

  • Everybody outside NEM community think that NEM = XEM (Even some exchanges and Coinmarketcap say NEM instead of XEM lol)
  • You make it even more confuse by having the XEM logo everywhere (So it looks even more that XEM = NEM)
  • You create a new token named Symbol and nobody understand that it is link to NEM (You could have called it XEM2 or something like this but no :))
  • You spam on all social media that “'XEM is as much important as XYM” instead of pushing for XYM (Yes, XYM is Faster, newer and better than XEM. Thats what a evolution has to be.)
  • And now you dont understand why nobody outside of the NEM community knows Symbol :slight_smile:

All the people in the marketing team of NEM should be fired instantly. They dont understant their job.

I give a few more months to the team to see if they will understand how to promote a new product (witch should be here to replace the old one) but if it keep going like this I think it will be a RIP NEM.

4 Likes
#199

Maybe that is not that bad idea! What if we turned it around and rename parent company to Symbol ecosystem. That will clearly show that Symbol is the flagship product. So if some newcomers will read all that Facebook, Twitter, Telegram posts they will see Symbol everywhere and not as it is now that they see NEM everywhere. And this will be pretty cheap to rebrand it I hope. NEM/XEM will remain as it is on all exchanges so there will not be mess and confusion about it. Symbol/XYM remains as it is right now, but all communication from official parts will be from Symbol ecosystem parent company and social media accounts. What will be the conclusion? Symbol brand wil be everywhere :).
What do you think guys?

1 Like
#200

You are overlooking an very important detail.

You only get ETH2 if you burn your old ETH1.

and:
" The merge | ethereum.org "
"Eventually the current Ethereum mainnet will “merge” with the beacon chain proof-of-stake system.
This will mark the end of proof-of-work for Ethereum, and the full transition to proof-of-stake.
This is planned to preceed the roll out of shard chains.
We formerly referred to this as “the docking.”

Sry. … two important details …

1 Like
#201

Mmmmhhh…to stay with the example.
If I have a good Playstation out there, I won’t destroy it. I will try to develop and improve the Playstation further as long as the market or the competition allows it. She makes enough money to do this.
And for the foreseeable future, because it works safely.
But then I still developed something else, something
also has completely different properties. Should I still call this a Playstation?

#202

Is somebody in charge here that will take all these suggestions a make something from it. Or will we need to wait for months until something actually happens here?

1 Like
#203

Whether it is called XEM blockchain, NEM blockchain, or NIS1 blockchain, I guess not many will care.
But having spend 100% development effort and time on Symbol for the past 3 years, the post Symbol launch marketing is very disappointing, it looks like after 3 years of hard work, then we say, lets stop promoting symbol, we go back to promote XEM/NEM/NIS1, and we will continue to work on something that we have stopped for 3 years (wasted 3 years then restart again now).

That is how it looks like now to the market, even you guys do not mean it.

#204

The problem is not the name, at least in my opinion, I am completely with @jleony on this. The marketing problem has haunted us since 2017. Some of you may remember thinking about putting a few million euros aside for a large advertising agency. At that time, Lon rejected this project for reasons that were partly understandable. Unfortunately, no further route was planned.
There were small initiatives like the Meetup Nem101 program, which was not pursued in the long term.

  1. The problem is that “NEM” has had no or only minimal marketing strategies since the beginning.

  2. NEM Blockchain or Today NEM NIS lead a niche existence in the crypto world. The term sleeping giant is a nice description that not much is known or goes.

  3. Symbol runs the risk of striking the same notch. It’s also not because of the branding, Nem / NIS is not known enough to get in the way of symbols, it is more that the same micro-strategies lead to the same results.

  4. It is true that a difficult access to the market in relation to XYM currently does not make things any better. It is also true that people can confuse XYM with XEM.

  5. The current price of XEM and XYM is also further evidence of how little people know about what is happening at NEM.

  6. Simply put, our efforts may still be too marginal. It may be that marketing and not branding is and was our problem. That doesn’t work against the current team, but rather as an invitation to be brave.

I want to say at the end of the day we shouldn’t focus too much on the names. Should changes still be made then only in the form of corporate design, i.e. a merging of the design and name language. People should realize that one comes from the other. In the meantime I don’t care whether the nem or the symbol design is used, the main thing is that I recognize what it’s about. And we have to be able to communicate this matter properly to the outside world.

Regarding the above-mentioned split in the community, yes that is true but in the end we are all united by the desire that NEM is successful, whether we want it or not, we are in the same boat.

SHU did a greatjob and nailed it i think on this, i think

symnem
symnem936×246 46.2 KB

2 Likes
#205

It was a long time I didnt visit the NEM Reddit.

So I did it today, and look again:

ALL THOSE POSTS ARE FROM TODAY. Dont think that I search for a long time to found the ones I wanted. I only check today / yesterday topics.

Like I said, everybody think that XEM = NEM. And those are people who are in NEM community. Now imagine the ones who are not members, how can they understand anything ??

It is very dangerous for XYM and it should be fixed ASAP (Whether by changing the names of the coins or by doing something else)

@DaveH @DanJonBob

3 Likes
#206

No…

#207

on reddit they don’t speak very highly of nem (xem xym) :pleading_face:

#208

After so many years, we get XYM that nobody knows, they thought NEM=XEM, but XEM has no development for the past 3-4 years. 3-4 years of development thrown down into the drains. We play within our own playground (Nembers only), no one else. The people who use Symbol, are subset of original NEM users. So we get less users after so many years.

#209

I think you and natta will always hold this opinion, no matter how many times you break something down and explain it. I withdraw from this conversation like some before me. If decisions are made again, I hope the team makes the right ones.