Just to clarify things a bit. Our dev team is working very hard to put everything together and prepare for beta. Things are looking good at the moment as we are expecting beta features to hopefully be ready and implemented sometime by the end of September. That is the time when official beta will start. Once beta features are implemented and beta begins, a very important period of about 2-3 weeks of testing will follow, after which, if everything goes well, the long awaited distribution of real NEM coins and launch of NEM will happen. Again if everything goes well, distribution should happen sometime between 15-22 October.
Please note, however, that the above information is not set in stone and could be subject to change if anything unexpected should happen.