Hi @xemnewbie
So with relation to our demographic we actually have a particular user base initially. Our most common demographic will likely be within university space, those who live a fair distance from campus and are quite adaptive to new technology. We are also targeting younger generations within the professional workforce initially as they will be more inclined to use new technology and will generally be quite aware of their costs. We have really narrowed the demographic which we will talk about more in our full proposal.
With relation to your second question, yes in fact we are trialing in a big country town! The app will be trialled in Darwin, NT with the major university campus and two large organisations within the cbd. We’re also looking into Geelong as a good market to enter. Ultimately the larger cities are preferable but there is still a huge portion of people who can benefit off Mobi in regional towns.
With relation to changing people’s attitude towards ridesharing, we feel partly that organisations such as Uber and others have almost paved the way for apps such as Mobi to enter the market and not have to worry too much about changing perception. We feel the hard work is done now that it’s widely acceptable to share a ride in this fashion!
With relation to marketing to smaller towns, it may not necessarily be more difficult but the uptake may be slower. We are basing the approach of Mobi on the assumption that higher density will mean more users as they live closer to each other so with smaller towns there may be less uptake as there are less people to connect with. Keep in mind however that this is still being tested, and with our trial we will be able to get a good understanding on the uptake that smaller country towns may have.
Hope this helps!
Thanks,
Anthony